STEP INTO CONFIDENCE WITH CHICA

OUR MISSION

NOT YOUR CHICA represents the sexy, feminine, and unapologetically free-spirited. Our chica's live life on their own terms—no regrets, no limits. CHICA is confidence. More than just a look, it’s an attitude. A movement. A community created to uplift, inspire, and remind you of your worth. Every piece is made to empower you—whether it snatches your waist or drapes like a dream. We design for your vibe, adding to your worth as the prize.